When something really important to you is taken away only to be given back at some later date, it’s almost worth the loss. It gives you time to reflect on what that missing thing really meant to you.
For those of us who have been in seclusion, meditating on what the Ford Bronco had meant to us, the 2017 North American International Auto Show will be remembered as the greatest day in our lives. It was there that Ford announced the return of a classic and now iconic SUV.
Admittedly, details were few and far between. Joe Hinrichs, spokesperson for Ford, who shared the news at the auto show, described the rebirth of the Bronco as a “no-compromise midsize 4×4 utility for the thrill-seekers who want freedom and off-road functionality, with the space and versatility of an SUV. It’s capable of conquering everything from your daily commute to gravel roads and boulders.”
No concept model was to be seen in Detroit. All we got was a large oval emblem adorned with the one-of-a-kind kicking bronco emblem. Of course, the most important part of the design was the release date for the new Ford Bronco. We’ll see the revived utility classic in 2020.