Mountaineer Ford may have its home in West Virginia, but a part of our hearts will always belong to Detroit, the hometown of Ford. In recent years Detroit and its residents have put in lots of effort to rebuild and revitalize its city—and it shows. As a proud member of this community, Ford makes its own efforts toward bringing new life, creativity, and fellowship to the city.
This summer, Ford made some of its contributions by paying homage to another of the city’s proud traditions: music. On June 6th-8th, Ford was the presenting sponsor of the 72nd League of American Orchestras National Conference. During this event, Ford also had the opportunity to give $75,000 to five orchestra members to fund their work in schools, nursing homes, and other communities in Detroit. This award was giving as part of the recently established Ford Musician Awards for Excellence in Community Service.
Just days later, on June 9th-11th, Ford was again a presenting sponsor for the first ever Detroit Music Weekend, which featured artists like Aretha Franklin and Josh Gracin. The brand was proud to be a part of this exciting week of music in Detroit.
Ford’s efforts go beyond these events, as the brand seeks opportunities to donate to things like the expansion of the Motown Museum which will provide endless opportunities for visitors and residents to appreciate Detroit’s rich musical history at any time.