If you’re a fan of classic automobiles, then you’ve probably heard of the Woodward Dream Cruise. This annual event is held in Detroit to celebrate all-things automotive, from the current culture to its long history. This year, Ford is a presenting sponsor for the 2017 Woodward Dream Cruise. The sponsorship is a perfect fit, given the Ford brand’s foundation in the Detroit area, as well as its long history of iconic American cars.
The Woodward Dream Cruise is also a great opportunity for Ford to promote and celebrate these specific, classic cars. For instance, as part of its sponsorship, Ford is bringing back Mustang Alley for the 19th year. Mustang Alley showcases hundreds of Mustangs from throughout the years. This year, that showcase will include the new 2018 Mustang. Ford Mustang owners everywhere are welcomed and encouraged to register and take part in the event. So if you’ve recently bought yourself one of these iconic pony cars from Mountaineer Ford, you can sign up online.
Ford hopes that the Woodward Dream Cruise will continue to act as a way for current enthusiasts to come together and celebrate their passion. But the brand would also like to see it as an opportunity for young people to develop an interest in and appreciation for automotive design.